Studios needed to trust the platform. ticktBox needed to earn it.
When COVID-19 shut down theaters, ticktBox had to pivot overnight: build a secure at-home screening experience for major motion picture and streaming studios, without the physical controls of a theater environment. The solution had to be robust enough for studio security requirements, simple enough to implement without heavy engineering overhead, and priced for a business running one-off screening audiences, not recurring subscribers.
WHAT’S INSIDE
After deploying DoveRunner’s Multi-DRM and forensic watermarking through a single platform, ticktBox:
- Gained significantly more studio trust, converting studios away from competing platforms that lacked forensic watermarking
- Consolidated Multi-DRM and forensic watermarking into one system, eliminating a separate vendor relationship
- Secured flexible, pay-per-use pricing that fits their one-off audience model, something most competitors couldn’t offer
“Once we got forensic, we gained a lot more trust with all the studios. A lot of the platforms they were using didn’t have forensics, so it was pretty easy to get them to switch over to us. Honestly, that alone is a huge thing, because a lot of people just don’t have it.”
— Tom Hendrick, ticktBox Engineering Team
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