With the increasing demand for digital content, there has been a corresponding rise in the need for effective methods to protect such content from unauthorised access and infringement. The widespread availability of high-speed internet connections and the increasing popularity of app-based smart TVs have contributed to the growth of the legitimate streaming market.
Why use Forensic Watermarking? Piracy has come to threaten the premium content market in more ways than one. The illegal capture, recording, and distribution of premium content impacts the end-to-end content workflow – creators, owners, and distributors. It has become commonplace to retrieve the pirated copy of your favorite Avengers movie right on the day of the release!
Content piracy is a critical disrupting factor for the entertainment and OTT industries in more ways than one. With streaming becoming a hot favorite for media and content consumption, it is pertinent to look at some data to understand the challenges for content owners and distributors across the globe.
With the advent of latest technology the content creators are looking for simple, affordable technology solutions to safeguard their contents against online piracy. According to reports video piracy is on the rise and is costing a loss of millions and billions of dollars every year.
With the advancement in technology and on set of pandemic more and more broadcasters and content vendors turned to streaming. Initially to grab the user base the credential sharing was allowed and it was not considered as a major problem. But as the user base increases but the revenues are not as expected, there is a need to tackle this problem.
During the pre-release cycle, the film studios and production houses share the premium movie clips with various stakeholders for review and feedback before theatrical release meant for the wider audience. This becomes a major avenue for the content leak.
